If your group produces a newsletter, the chances are that it is sent out by email as well as in hard copy. This can save on costs such as printing and postage, and can be a much more effective means of communication. The downside to this of course is that perhaps some members prefer to recieve their newsletter in hard copy.
An e-Newsletter can take all shapes and sizes. It may be a simple word document, perhaps with pictures and photos inserted. Maybe it is a bit more sophisticated, with hyperlinks inserted to take the reader to particular sections of the document. Or it could be a professionally produced pdf file or web page, such as an e-bulletin, whose link can be emailed to subscribers. Perhaps your newsletter is made available to download via your group's website.
At the e-Communities event in Skye in March we are planning to run a workshop on creating an e-newsletter. What would you like to get out of such a workshop? Do you have any good examples of e-newsletters? How does your group communicate with its members?
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picture borrowed from http://www.ruralwins.org/
how the communities of the Highlands and Islands are adapting to life in the 21st century
picture borrowed from http://www.ruralwins.org/
About Me
- social_butterfly
- I am a community development officer with Highlands & Islands Enterprise
3 comments:
Skye and Lochalsh Food Link use an e-newsletter to communicate which saves us a lot of time (filling envelopes, sticking stamps) on lot of money - we have circulation list of over 350.
We also archive them on our website wwww.taste-skye.co.uk.
Some people (but fewer and fewer as time goes) prefer hard copies but they will always be needed for GP waiting rooms, shops etc.
Hi Skyefoodlink, thanks for this example of good practice! Do you mean you save a lot of time AND money by sending your e-newsletter?
Yes, it was late at night...! It saves time AND money.
It also means people can access them whenever they want, instead of (in my case) scrabbling through reams of paper to find the one you need - always the one that's missing.
Think of the trees we're saving too!
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